AI-native community for transformational coaches
A coach can’t be everywhere. Now your presence can.
Hook gives every member a companion in your voice that remembers them, and a chief-of-staff agent that runs the day-to-day, so more of your people finish the change they came for, and you grow without burning out.
14-day free trial · no card required · your data, yours to export anytime.
The problem
Transformation happens between the sessions. That’s exactly where you can’t be.
You feel the people slipping in week three or four, but there’s only one of you, and the admin eats the very presence that makes your work land.
- The dipPeople go quiet right before the breakthrough, then quit.
- You can’t hold everyoneNo way to see who’s struggling, in real time, across everyone.
- Admin burnoutReminders, follow-ups, prep and nudges swallow your evenings.
The answer isn’t more hours in your day. It’s a presence that scales the care you already give.
A practice that wakes up
Three presences, over one memory.
Hook isn’t a site you build and keep feeding. It’s a living system that extends your care to every member, continuously.
The Member Companion
A presence for every client, in your voice and method. It walks them through lessons, prompts reflection, catches the dip, and re-engages with warmth.
The Coach Agent
Your chief-of-staff. Ask who’s drifting, have it draft posts, lessons and personal messages in your voice, and run your pipeline by chat. You approve; it executes.
The Memory
A private, consented memory for every member and your whole method, so every session lands, and the moat deepens the longer your community runs.
One private memory sits underneath all three. Every check-in, lesson and message makes it richer, so your Companion understands each member more deeply the longer they stay. The care you give compounds instead of starting over, and your community gets harder to leave.
The whole thing, in motion
One agent, keeping every part of it alive.
Conversation, activity and care flow between community, journeys, events and your CRM, so momentum holds on its own. It proposes; you approve.
The Member Companion
A companion that knows each person.
It walks beside every client in your voice, re-explaining lessons, prompting reflection, and catching the dip before it becomes quitting.
- Remembers their goals, breakthroughs and where they get stuck.
- Re-engages a drifting member with warmth, at the right moment.
- Anything personal is drafted for your approval, never sent as you.
How did the breathing practice land this week?
Honestly, I skipped it. Felt stuck.
That’s okay, the dip is part of it. Want a 2-minute version for tomorrow, and we note what got in the way?
The Coach Agent
Brief it like your sharpest assistant.
Ask plain-language questions and get real answers from everyone’s activity, then have it draft the follow-up for your one-tap approval.
- Ask who is drifting this week and get names, drawn from real motion.
- Drafts posts, lessons, campaigns and messages in your voice.
- Runs your pipeline by chat: move, add, advance, just by asking.
Who’s drifting this week?
Three people have gone quiet:
- Maria, your most engaged member, silent 9 days
- James, stalled in week 4
- Priya, missed two sessions
Want me to draft a warm check-in for each, in your voice?
CRM & pipeline
Your whole practice on one board.
Every member and lead, from first touch to graduated alum. Drag through your stages, or just ask your Coach Agent to move them.
- Members and external leads, together, one card each.
- Stages built for transformational coaching, fully editable.
- See who’s in the dip at a glance and reach out before they fade.
Everything your practice needs
The tools, operated by the agents, owned by you.
A real coaching business under the hood: community, courses, CRM and notifications, all run for you and yours to keep.
CRM & pipeline
Every member and lead on one board, from first touch to graduated alum. Drag through stages, keep private notes, log touchpoints, or just ask your agent to do it.
Transformation journeys
Courses reframed as the arc of change: set an intention, do the work, integrate, graduate. Drip lessons, tier-gate, and embed video, text and files.
Community & live sessions
A warm, lean feed for posts, reactions and polls, plus events with RSVPs and reminders that go out on their own before each session.
Proactive notifications
Re-engagement, event reminders, badges and escalations reach members in-app and by email, each one personalized from their own last intention.
Quiet progress
Milestones and gentle nudges honor inner work without turning it into a leaderboard. Recognition, not a dopamine arcade.
Memory that compounds
A private, consented memory holds every member and your whole method, so the longer you run, the better it gets, and the harder you are to leave.
Alive, not invasive
Members always know the Companion acts for you, never as you. Memory is consent-first and deletable, and crisis moments route to a human, always.
Own your community
Bring your own domain, branding and Stripe. Export your members and content anytime, and on the Own tier, run it on your own infrastructure. No lock-in, by design.
Describe-to-build
No code, no setup marathon. Tell Hook how you work and it stands your practice up. The agent even drafts your first lessons and welcome sequence.
How it works
Three steps to a practice that holds itself.
Describe your practice
Tell Hook how you work: your method, voice, and the shape of your program. Start in minutes, no code, no card.
Bring your people in
Add members, set up the journey, and let each person meet their companion. The memory fills from day one.
Let it wake up
Reminders, nudges and check-ins run on their own. Anything personal is drafted in your voice for you to approve.
Honest pricing, real ownership
One engine, three ways to run it.
Accessible to start, fair when you own it, no gouging. Every tier includes the full AI: companion, agent, and memory.
Rent
Hosted by us on your own subdomain. The simplest way to bring your practice alive.
- Full AI: Companion, Coach Agent & memory
- Your subdomain
- Courses, community, events & CRM
- No-card trial, cancel anytime
White-Label
Your own custom domain and branding, Hook out of sight. Your practice, front and center.
- Everything in Rent
- Your custom domain
- Your branding, Hook removed
- Priority support
Own
Buy it once and self-host on your own infrastructure. Yours to run, modify and keep — forever.
- Everything in White-Label
- Self-hosted, with the source to modify
- A one-time license — yours forever
- Updates + hosted AI for $19/mo, optional, cancel anytime
Secure checkout when you’re ready, powered by Stripe.
Founding coaches
Build your practice alongside us.
We’re hand-picking a first group of transformational coaches to bring their work alive. Join now and you keep these for good.
Founding rate, locked for life
Keep today’s launch pricing for as long as you stay, even as Hook grows and prices rise.
A direct line to the founders
Your feedback shapes what we build next. You help set the roadmap, not wait in a ticket queue.
White-glove setup
We sit with you to capture your voice and stand up your first journey, so you go live with momentum.
Questions, answered
The things coaches ask first.
Is this really AI, or templates with a friendly name?
Will the Companion actually sound like me?
Do I own my data and my members?
Can I move my existing community over?
What about crisis moments or someone really struggling?
Do I need to be technical?
How does the trial and pricing work?
Still have a question? Browse the help center or just start a free trial and ask your Coach Agent directly.
Extend your presence to every person you serve.
See what your practice feels like when it holds itself. Start free, no card required.
Start your free trial14-day free trial · no card · cancel anytime.