Features

Everything your practice needs to feel alive.

Three AI presences over one memory, plus the tools to run a real coaching business, all operated by the agents and owned by you.

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The alive core

Three presences, over one memory.

The Member Companion

A presence for every client, in your voice and method, walking them through lessons, prompting reflection, catching the dip, and re-engaging with warmth.

The Coach Agent

Your chief-of-staff. Surfaces who needs you, drafts in your voice, builds courses, and runs your CRM by chat. You approve; it executes.

The Memory

A private, consented memory for every member and your whole method, so every session lands, and the moat deepens the longer your community runs.

Each presence reads and writes the same memory, so they act as one.

The Member Companion

A companion that knows each person.

It walks beside every client in your voice, re-explaining lessons, prompting reflection, and catching the dip before it becomes quitting.

  • Remembers their goals, breakthroughs and where they get stuck.
  • Re-engages a drifting member with warmth, at the right moment.
  • Anything personal is drafted for your approval, never sent as you.
Your Companion

How did the breathing practice land this week?

Honestly, I skipped it. Felt stuck.

That’s okay, the dip is part of it. Want a 2-minute version for tomorrow, and we note what got in the way?

The Coach Agent

Brief it like an assistant.

Ask plain-language questions and get real answers from everyone’s activity, then have it draft the follow-up for your one-tap approval.

  • Ask who is drifting this week and get names, drawn from real motion.
  • Drafts posts, lessons, campaigns and personal messages in your voice.
  • Operates your pipeline by chat: move, add, advance, just by asking.
Coach Agent

Who’s drifting this week?

Three people have gone quiet:

  • Maria, your most engaged member, silent 9 days
  • James, stalled in week 4
  • Priya, missed two sessions

Want me to draft a warm check-in for each, in your voice?

CRM & pipeline

Your whole practice on one board.

Every member and lead, from first touch to graduated alum. Drag through your stages, log touchpoints, and convert leads to members.

  • Members and external leads, together, one card each.
  • Stages built for transformational coaching, fully editable.
  • See who’s in the dip at a glance and reach out before they fade.
New
Active
At risk

And the rest

A real coaching business, not just a chatbot.

Transformation journeys

Courses reframed as the arc of change: intention, practice, integration, graduation. Drip lessons, tier-gate, embed video, text and files.

Community & live sessions

A warm, lean feed for posts, reactions and polls, plus events with RSVPs and reminders that go out on their own before each session.

Quiet progress

Milestones and gentle nudges honor inner work without turning it into a leaderboard. Recognition, not a dopamine arcade.

Proactive notifications

Re-engagement, event reminders, badges and escalations reach members in-app and by email, personalized from their own last intention.

Memory that compounds

A consented memory holds every member and your whole method, so the longer your community runs, the better it gets and the harder it is to leave.

Alive, not invasive

Members always know the Companion acts for you, never as you. Memory is consent-first and deletable; crisis moments route to a human, always.

CRM & pipeline

Every member and lead on one board, from first touch to graduated alum. Drag through stages, keep notes, log touchpoints, or ask your agent.

Describe-to-build

No code, no setup marathon. Tell Hook how you work and it stands your practice up; the agent even drafts your first lessons and welcome sequence.

Own your community

Bring your own domain, branding and Stripe. Export your members and content anytime, and on the Own tier, run it on your own infrastructure. No lock-in, by design.

The whole thing, in motion

One agent, keeping every part of your community alive.

Your features aren’t islands. The AI moves conversation, activity and care between community, journeys, events and your CRM, so momentum holds on its own. It proposes; you approve.

invites the right peopleturns talk into the next lessoncelebrates the winflags who is driftingknows just who to nudgedraws them back inAICompanion + AgentCOMMUNITYEVENTSJOURNEYSPROGRESSCRMCARE
Conversationposts, replies & messages
Activitylessons, events & practice
Carenudges, check-ins & re-engagement

Questions, answered

The things coaches ask first.

Is this really AI, or templates with a friendly name?
Really AI. Every member gets a genuine conversational companion, and you get an agent you can brief in plain language. It assembles real context from each member’s memory and your method, not canned scripts.
Will the Companion actually sound like me?
Yes, that’s the whole point. Hook captures your tone, values and method once, then carries them into every interaction. Anything personal or sensitive is drafted for you to approve, edit, or rewrite before it ever sends.
Do I own my data and my members?
Completely. Your community’s data is siloed and yours. Members can export or delete their own memory anytime, and you can export your members and content whenever you like. On the Own tier it lives on your own infrastructure.
Can I move my existing community over?
Yes. Set up your practice, invite your members, and import your content. The Companion’s memory builds from there, and only gets richer the longer your community runs.
What about crisis moments or someone really struggling?
This is sacred to us. Hook is coaching support, not clinical care. Crisis signals and vulnerable moments route to you, a human, and are never handled autonomously. The Companion holds people warmly between sessions; it never replaces your judgment.
Do I need to be technical?
No. There’s no code. You describe your practice in plain language and it stands itself up. The Coach Agent drafts, builds and configures for you, so all you do is approve.
How does the trial and pricing work?
Three tiers, each including the full AI: Rent at $49/mo, White-Label at $149/mo, and Own as a one-time $999 license you self-host, with an optional $19/mo for updates. Annual billing on the monthly tiers saves you two months. Start with a 14-day free trial, no card required, and choose when you’re ready.

Still have a question? Browse the help center or just start a free trial and ask your Coach Agent directly.

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